Howard has a unique design point of view. Over the past 25 years, he has served scores of Fortune 500 companies, including Pfizer, CVS/Caremark, Hewlett Packard, Motorola, and SAP, by leveraging the concept of simplicity to activate customers and employees. He challenges design teams across the world to bring humanity to brands.
You could say Howard was born to design. Maybe we'll dig into that story in a moment. After founding a NYC-based design company at the age of 28, which was purchased by Omnicom in 2001, Howard joined Siegel+Gale in 2004. Since then he’s brought simplicity, a global perspective and systems thinking to designing brand programs for some of the largest companies on the planet.
As many of you may know, I'm a total branding geek at heart, so I'm incredibly excited to chat with Howard about the future of branding, and to learn more about Siegel+Gale.
Today on Obsessed Show I'm chatting with Illustrator & Package Designer, Abraham Lule.
Born and raised in Mexico, Abraham Lule describes his body of illustration, typography and packaging work as design with a human touch. His spectrum of skills is flexible and ever-changing, bringing a truly unique crafted flair that is undeniable in his work. He has worked for clients such as Facebook, Capitol Records, Jose Cuervo, and Diageo. He is also a Typography Excellence Medallist and the Type Directors Club recently chose him to be an Ascender.
So without further ado, please enjoy this conversation with Abraham Lule.