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Obsessed Show

Obsessed Show - featuring some of the most creative people in the world, it's a podcast designed to inspire. - Hosted by Josh Miles If you knew this show as Obsessed With Design you're still in the right place. After a brief hiatus in 2018, we have a ton of episodes already recorded, and I'm excited to be back! This season we'll still be chatting with designers from branding, illustration, architecture, interiors, and design thinking... but we'll also be talking to other makers—from film and photography, to authors and television... and many other creatives along the way.
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Now displaying: Category: Digital Transformation
Aug 10, 2020

Today on Obsessed Show, we're chatting with Brett Zucker.

::::: This episode is brought to you by Yellow Images. :::::

Brett Zucker, CMO of Monotype shares how brands can best champion creativity to navigate and succeed during and coming out of a crisis. Specializing in design, tech and expertise, Monotype has helped strategize branding for Southwest Airlines, Alibaba, Google, Dominos and many others.

• How a creative identity will better equip brands for the shift from shareholder value to social value
• Why investing in branding and advertising is needed now—especially for those brands deemed outside of “essential goods” categories like auto and beauty 
• The power of design and visual communication in authentically building brand trust as we look at what comes next

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